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Adfactors PR names Atul Sharma as Chief People Officer

Mumbai, 3rd October 2012: Adfactors PR appointed Atul Sharma as Chief People's officer at its Mumbai office to look after the company's HR needs.

As the Chief People Officer at Adfactors, he will be responsible for development and deployment of HR strategy for the company bringing world class people practices to drive effective leadership capability development, performance management and rewards that enhance overall strategic advantage of the company over its competitors.

Madan Bahal, Managing Director, Adfactors PR said, "Adfactors PR is in a transformation mode to get ready for the future. The business environment has changed dramatically and so has the competitive environment in the India PR market. HR is central to our business strategy in this dynamic and Atul's presence will help a great deal in building a robust organization."

"At Adfactors PR, I look for an opportunity to participate in the growth of the organization while bringing onto the table the experience and learnings of the telecom sector, which was a high growth service industry in recent decades," said Sharma. "My efforts would be to assist Adfactors PR in consolidating its market leadership and in transforming it to be future ready. We will build on a great culture of freedom, openness and transparency that inspired me to take up the mandate."

A gold medallist in Masters in Human Resource Management and IR from Kurukshetra University, Atul Sharma has over 15 years' experience in all functional areas of Human Resource Development.

Atul has spent a large part of his career in the telecom industry and has been responsible for building teams in high-growth, people-centric organizations. He has been an advisor and partner to CEOs on board matters, executive assessment, succession planning, and executive compensation. Atul has also partnered with senior management teams to build long-term employee plans for various businesses.

He held senior positions at Airtel, Reliance Communications and Escotel (Now Idea Cellular) and was Director-Talent Management at Sistema Shyam TeleServices (MTS India) just before joining Adfactors PR. He has also attended Executive Programs on Leadership Development at IIM, Bangalore.

Atul has an impressive record of leading large-scale growth and efficiency initiatives, building customer-centric teams and transforming corporate environments while being sensitive to values and traditions of the past.