As Adfactors PR’s culture grooms the potential leaders of tomorrow, my journey from a manager to a business leader has been transformative.
Siddharth Kumar Senior Group Head
Our Company
Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm.
As a multi-specialist, full-service firm, we serve over 600 retained clients across 40 cities in India. Our clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.
We have a track record of successfully delivering on complex and challenging PR briefs – often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.
Our approach is rooted in robust problem-definition and customising the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR.
Our business is built on a few simple tenets. In a complex world with a trust deficit, we believe public relations is 90 per cent behaviour and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations programme.
As a firm, we practice what we preach. Culture is our strength, and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses we do not work for include: tobacco, alcohol, meat processing and gambling.
In 2020, Adfactors PR was named one of the seven Global Agencies of the Decade by PRovoke Media. In recent years, Adfactors PR has won multiple accolades, including PR Awards Asia’s (formerly PRWeek) South Asia Agency of the Year for four consecutive years – 2018, 2017, 2016 and 2015. We have also won PRovoke Media's ‘Asia-Pacific Corporate-PR Consultancy of the Year’ in 2018, 'Asia-Pac Financial Consultancy of the Year' in 2015 and 2013, 'Global Financial Agency' in 2015, and ‘Global Corporate Agency’ in 2016. In 2014 and 2016, the firm was recognised by the Campaign magazine and The Holmes Report as 'India Consultancy of the Year'. Since 2014, when the firm started participating at industry awards, we have won more than 250 awards for campaign excellence at prestigious national and international fora.
The @ is known as an 'a with an elephant trunk' (snabel-a) in Swedish, it is called a clinging monkey (Klammerraffe) in German, a snail (cicciola) in Italian... combined with the symbol for knowledge in Sanskrit, the Adfactors logo creates an unforgettable impression!
