"Good insights. High engagement. Focused delivery. That's Adfactors PR."

Geetanjali Lahiri
GM & Head – Comm, Times Network

Services to Government

Prime Minister Narendra Modi's campaign during the 2014 general elections was an inspiring case of public relations at work. Wide scale engagement, segmented messaging, analytics, unprecedented use of technology and digital platforms resulted in a landslide victory – ending an era of coalition governments.

Today, the Governments and politicians in India – both at the Centre and states – are fast adopting development communications strategies to fast-forward socio-economic progress in the country. From financial inclusion to health and from education to women empowerment and skill development, there is heartening evidence of how communication is driving social change.

Inspired by this phenomenon, Adfactors PR launched a dedicated Services-to-Government practice in 2014. Over the last two years, we have partnered multiple departments and state governments to develop and implement programmes for promoting investments, communicating social change, and marketing the states as tourism destination.

We offer an integrated suite of services, including reputation management, leadership profiling, media relations, digital communications, grassroots outreach programmes as well as creative and large scale experiential events.

Samir Kapur
Samir Kapur

Engineer, MBA, PHD in M&A communications. Has over 20 years of experience in communications.