"The freedom to experiment and the passion to understand…
the wings that create Jonathan Livingston Seagulls."

Piyush Jain

Energy and Natural Resources

Due to rapid economic expansion, India is one of the world's fastest growing energy markets. It is expected to be the second-largest contributor to the increase in global energy demand by 2035, accounting for 18% of the rise in global energy consumption. Given ever-increasing energy demands and limited domestic fossil fuel reserves, the country has ambitious plans to expand its renewable and nuclear power generation capabilities.

Adfactors PR is the only public relations consultancy in India that has a dedicated energy practice – serving clients ranging from power producers, transmission and distribution companies to renewable energy producers, oil and gas explorers, refining, marketing and lubricant companies, as well as those involved in mining coal and metals.

This practice, which serves some of the largest corporates in the sector, is staffed by former energy sector journalists and communication experts. This gives us an edge on two counts: First, deep understanding of the sector, and second, sound relationships with energy media, market analysts and policy influencers. We are thus able to deliver multifaceted communication needs spanning media, markets and policies.

Outside the reputation, issues and crisis mandates, we have provided communications support to every single IPO from this sector over the last decade.