"Adfactors PR understands long-termism and understands our business."

Ashok Reddy
MD & Co-founder, TeamLease

Automotive and Allied Sectors

The Indian automotive industry is one of the largest in the world. With an annual production of 23.96 million vehicles in FY 2015-16, the automotive sector accounts for 7.1 per cent of the country's Gross Domestic Product (GDP). The passenger vehicles segment, which grew by 7.24 per cent, catapulted India among the eight largest auto markets in the world and as of FY 2014-15, around 31 per cent of small cars sold globally are manufactured in India.

Adfactors PR's Automotive and Allied Sector Practice services the entire range of automobiles – from world-class SUVs to mass-market hatchbacks, and from two-wheelers to farm equipment and trucks. These apart, we also serve some of the largest component manufacturers, leading auto trade bodies, and research companies.

Our ability to showcase auto brands – not only in the automotive media but also in lifestyle, technology media and mass market regional media – gives us an edge over competition. Our method of working goes beyond conventional PR; it includes strategising, planning innovative PR campaigns, creating new positioning for products, and building global brands.

The firm's national footprint across 40 locations in the country actively contributes to the clients' media outreach programme across Tier-I and Tier-II markets. This pan-India reach helps us during key client announcements and in managing crisis situations.

Percy Dubash
Percy Dubash

MBA in Finance and Marketing, former analyst and columnist with financial media. Has over 25 years of experience in tracking auto sector.