"Counter-intuitive but true… it is humility that keeps us on top of everything."

Ajit Pai
Group Head

Travel, Hospitality and Leisure

The Indian Travel, Hospitality and Leisure sector is expected to witness a compounded annual growth rate of 20% well up to 2020, making it one of the most exciting growth stories in the world of travel. With a whopping 740 million travellers, the domestic tourism market is growing at 20% per annum, while outbound travel is growing at an estimated 26 per cent per annum.

There are several interesting aspects to the Indian travel and tourism growth story. First, the Indian traveller is exploring exotic, unheard-of adventure destinations in India and abroad. Second, the market is not limited to the top ten metros and cities; experts estimate that a phenomenal 30% of outbound travellers will come from Tier II and III markets such as Rajkot, Indore, Kolhapur, Ludhiana and others.

The THL practice at Adfactors PR serves clients such as airline companies, hotels, travel facilitators, and holiday destinations – helping them communicate effectively with multifarious stakeholders. We offer unmatched domain expertise in addition to a full-service package including media relations, consumer and trade communications, financial and crisis communications, and social media support.