An AI-enabled digital crisis management solution for Banking and Financial Services brands.
In the BFSI sector, 40% of crises that adversely impact a brand’s corporate reputation, originate on digital channels. Unlike in traditional media, on digital channels an issue can exponentially escalate to a crisis, as it triggers a cascade of negative conversations through influential and unanticipated sources within an eco-system.
Every crisis situation is specific to a brand and multi-dimensional in terms of its business, social and cultural context. In isolation, generic technologies, methods and expertise may not be able to effectively manage a crisis.
Adfactors Digital Crisis Defence, India’s first AI-enabled crisis management solution for the Banking and Financial Services sector, combines proprietary technology, data-intelligence, digital and crisis communication expertise to offer bespoke solutions that safeguard brand reputation.
We believe that carefully nurtured corporate reputation management programmes can ring-fence businesses against risks and powerful forces of disruption.
We manage A-Z of capital market communications – from pre-IPO to post-IPO. We are also lead PR advisors in M&A, buy-backs, and restructurings.