"Adfactors nurtures relationships… it's this culture that we find invaluable."

Tanaz Buhariwalla
Country Director – India, IDA Ireland

Issues & Crisis Communications

India is a minefield for corporate reputation. A careful analysis of key newspapers and digital platforms for even a calendar quarter will reveal the scale, frequency and intensity with which businesses have been confronted with damaging crises – severely impacting revenues, valuations, and trust of stakeholders.

In the digital world with 24X7 news cycles, a quick and effective response can make a huge difference to the final outcome. Most crises originate in the social/digital media or in regional language media. Left unattended, these escalate to inflict heavy business and reputation risks.

As India's largest firm with multiple market-leading practices, Adfactors PR has dealt with every conceivable crisis over the last 18 years. In 2008, at the height of the economic downturn, we launched a specialist cell, Crisis 24x7™, to help clients deal with unexpected crisis.

Whether it's a crisis precipitated by regulatory action, staff indiscretions and exits or violent labour situations, data breaches, accidents and natural calamities, we mobilise expert assistance to help clients respond quickly and effectively. The team draws expertise from multiple disciplines – including media relations, digital monitoring and engagement, legal, public affairs, internal communications, and investor relations.

Our services include preparing a company to deal with crisis through crisis audits and simulations, and developing management protocols for mitigating risks. We also offer issues tracking and management services that serve to pre-empt crisis in the first place.

Pradeep Raje
Dr. Pradeep Raje
Executive Director

Doctorate in Economics, Ex-banker, former senior editor of Business Standard. Has over 25 years of experience in communications.