Launching a Successful Covid-19 Vaccination and Awareness Drive with a Leading Bank in Tamil Nadu

The Challenge

As part of a premier bank’s centenary celebrations, Adfactors PR envisaged a multifaceted approach to raise awareness and vaccinate citizens against Covid-19 in Tamil Nadu.

The team helped the award-winning bank to plan and successfully execute a flagging-off ceremony, with Union Minister Nirmala Sitharaman as a speaker at the event. To meet the overarching objective, Adfactors PR, in collaboration with the client, formulated and implemented a programme that included specially designed vaccination-awareness vehicles and on-the-spot vaccination camps.

The joint efforts resulted in over 5000 citizens being vaccinated in Tamil Nadu and innumerable individuals being informed about Covid-19 vaccinations. In addition, media outreach resulted in the programme achieving 310+ print and online coverage, and a reach that spanned 17 cities across the state.

Download this intriguing case study to learn more about Adfactors PR’s strategy, execution and results revolving around this noble campaign.