Percy Dubash heads the corporate and sports practices at Adfactors PR. An important member of the senior management team at Adfactors PR, he serves in the capacity of Director.
Over the last two decades, Percy has collaborated with some of the leading corporate houses of India such as the Mahindra Group, Jet Airways, Larsen & Toubro, Vedanta, and Adani. He was also instrumental in driving the public relations campaign to create India's first professional sporting league, the Indian Premier League (IPL). He is a specialist in investor relations, crisis communications, issue analysis and business continuity planning.
With a proven track record of driving brand strategy, product communications and nurturing teams, his strengths include strong vision, passion to do it right, and an entrepreneurial mindset. Percy has been closely involved in outlining Adfactors PR's strategic direction, fulfilling its vision, achieving targeted growth and developing new lines of business.
Percy is a post-graduate in business administration. Prior to public relations, he had a 10-year stint as an auto analyst in leading business media.