The Ability to Actually Persuade People will Become More Important, not Less January 31, 2018 Roger Darashah
5 Things I Learned from the Louvre in Abu DhabiRoger DarashahMar 20, 2018 3:02:34 PMFrom the shape of water to ‘pre-historic Internet’Read more
Italy, the ‘Soft’ Super PowerRoger DarashahMar 1, 2018 11:33:41 AMA lighthearted look at Italy’s ‘Alternative’ credentials, and what brands can learn from themRead more
Creativity – PR Firms Should Be ‘Precise’ About What They Wish ForAdminFeb 12, 2018 1:57:45 PMCreative Directors have become ubiquitous amongst even the most boutique PR firms1. In part, their a...Read more
The Ability to Actually Persuade People will Become More Important, not LessRoger DarashahJan 31, 2018 10:37:06 AMAs Adfactors PR turned 20, a look ahead at the next 20 yearsRead more
Intelligence 2.0 and Minimising the ‘New’ LatencyRoger DarashahJan 19, 2018 12:52:57 PMGoogle made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media...Read more
Watch Your Timeline!Roger DarashahJan 16, 2018 8:37:02 AMDeconstructing the Holy Grail of ‘virality’Read more
The Advantages of ‘Pinch Logic’Roger DarashahDec 29, 2017 3:06:18 PMWhat Spanish ‘Horas Intensivas’ Taught Me about Time ManagementRead more
Public Relations in an Era of ‘Time Absolutism’Roger DarashahDec 7, 2017 12:09:27 PMIf PR firms aspire to deliver real consultancy, they should embrace some of the disciplines of the c...Read more
A View from the InsideRoger DarashahNov 24, 2017 5:39:03 PMA series of technological and cultural shifts is combining to transform employees into brands’ princ...Read more