Debate is Being Replaced by ‘Argument Lite’, and the Public Relations Industry is Poorer as a Result May 15, 2018 Roger Darashah
Facebook’s was a ‘Perfect Storm’, but the Signs of ‘Algorithm Fatigue’ were Evident Long Ago April 11, 2018 Roger Darashah
The Ability to Actually Persuade People will Become More Important, not Less January 31, 2018 Roger Darashah
Debate is Being Replaced by ‘Argument Lite’, and the Public Relations Industry is Poorer as a ResultRoger DarashahMay 15, 2018 5:44:06 PMThe reasons behind the shift are numerous – and range from decreasing attention spans to unprecedent...Read more
The Power of Adjacent ConversationsRoger DarashahMay 7, 2018 5:53:18 PMIt’s not necessarily the informed or the expert who will determine the future of a brand; it could b...Read more
PR’s Very Own ‘Prisoner’s Dilemma’Roger DarashahMay 3, 2018 3:05:27 PMThe conflict at the heart of global accountsRead more
Facebook’s was a ‘Perfect Storm’, but the Signs of ‘Algorithm Fatigue’ were Evident Long AgoRoger DarashahApr 11, 2018 4:41:05 PMThe issue of users’ private records being passed to third parties is not limited to the social media...Read more
5 Things I Learned from the Louvre in Abu DhabiRoger DarashahMar 20, 2018 3:02:34 PMFrom the shape of water to ‘pre-historic Internet’Read more
Italy, the ‘Soft’ Super PowerRoger DarashahMar 1, 2018 11:33:41 AMA lighthearted look at Italy’s ‘Alternative’ credentials, and what brands can learn from themRead more
The Ability to Actually Persuade People will Become More Important, not LessRoger DarashahJan 31, 2018 10:37:06 AMAs Adfactors PR turned 20, a look ahead at the next 20 yearsRead more
Intelligence 2.0 and Minimising the ‘New’ LatencyRoger DarashahJan 19, 2018 12:52:57 PMGoogle made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media...Read more
Watch Your Timeline!Roger DarashahJan 16, 2018 8:37:02 AMDeconstructing the Holy Grail of ‘virality’Read more