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Hardik Desai Senior Vice President

INSIGHTS

Explore a cross-section of thought-provoking insights on
the trends shaping the future of reputation

Velocity is the New Veracity

Nov 1, 2018 5:49:30 PM

Truth is no longer determined by factual accuracy, but by the number of ‘likes’ and ‘shares’

Oct 15, 2018 5:11:31 PM

The Reach of the Opinionated is More Powerful Than the Knowledge of the Expert

Sep 20, 2018 5:32:33 PM

The disintermediation of the media can be traced back to pre-history

Sep 4, 2018 12:21:45 PM

But PR has as much to learn from the world of marketing as vice-versa

Aug 17, 2018 8:54:12 AM

‘Audience-based’ programming is enjoying a renaissance

Jul 20, 2018 2:32:35 PM

A marketing event with a press release attached, is not an integrated campaign. Sorry.

Jul 13, 2018 1:23:28 PM

In food and beverage terms, the PR sector should always aspire to be a great restaurant and resist t...

Jul 4, 2018 9:18:19 AM

Adfactors PR celebrates the Year of the AE

May 31, 2018 5:15:53 PM

The idea of ‘specialisms’ has come under increasing scrutiny, from world politics to sport. Why is t...