April - June 2015
Issue No. 5

An Eventful Quarter

The weeks that made the first quarter of the current financial year had never a dull moment. We, of course, started with our Annual General Meeting (appropriately rechristened Annual Change Meeting, or simply, ACM) that saw so many team leaders present great ideas to spur growth.

The first few weeks set the tone for the year ahead. Our strategic wins in the quarter included the Godrej Group, the consumer divisions of Johnson & Johnson, Roche Products, the Indian School of Business, IDFC Limited, The House of Hiranandani, and many others. Our Dubai and Sri Lanka offices also did well. If Sri Lanka made us proud by winning Amana Global Investment Bank, Asian Alliance Insurance, and major household brands such as Dettol and Mortein from Reckitt Benckiser, our Dubai office too completed multiple projects for several of our clients from India.

The quarter was eventful and memorable, also from the perspective of award wins. Not only did we win PRWeek’s ‘South Asia Agency of the Year 2015’ in Hong Kong, but we also bagged three separate trophies for our campaigns on behalf of BSE and State Bank of India.

We commissioned and concluded our annual Client Satisfaction Survey (CSS). I am truly grateful to all 200 of our cliente who participated in CSS 2014-15. This survey, covering 92% of our clients, revealed their growing expectations in terms of innovative thinking, strategic content, managing the digital environment as well as the need to deepen the reach of PR messages to customer and employee constituencies across the country. It is my promise that Adfactors PR will deliver on all these issues through 2015 and beyond.

Madan Bahal