January - March 2015
Issue No. 4

Managing Director's message

FY 2016: Our focus on enhancing relevance continues
The past year was an eventful period for Adfactors PR in many ways. To start with, we consolidated our leadership position. Through the year, we took a number of initiatives to strengthen our service offerings and enhance our relevance to clients.

Adfactors PR acquires strategic stake in Yorke Communications

In February 2014, Adfactors PR made its maiden strategic investment in specialised content company, Yorke Communications. The Bengaluru-based company was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008.

Adfactors PR launches video and production facilities

Adfactors PR has set up an in-house, dedicated unit for fully HD (high-definition) capable video production, which includes shooting, editing, 2D animation, video and motion graphics and info-video.


Content Marketing in the VUCA World

In a volatile world that we live in, calm, composed and regular building of brand image through meaningful content is the best way to win over stakeholders, says Peter Yorke, CEO, Yorke Communications.


©2015 Adfactors PR | Editorial Team: Aditya Chatterjee, Archana Muthappa, Rohit Chowdhary and Megha Chaturvedi