The Challenge
For its maiden summit in February 2022, a leading News Network, also one of our key clients aspired to achieve extensive coverage, enhance its corporate image, and position itself as a thought leader in event management.
The Network invited the best minds from many fields to examine India’s 75-year history, current condition and future plans. The two-day event focused on a content-led strategy for social media—a departure from traditional ‘consolidated press releases', and invited industry thought leaders suggested by Adfactors PR.
The event achieved over 2000 coverage inserts in local and national media alike with 100% mentions. The campaign also garnered over 75 lakh OTS (Opportunity to See) across print publications.
On social media, the campaign achieved 1.90 million impressions, over 88K engagement and was trending on Twitter.
Learn all about the strategy adopted, the challenges overcome and the ultimate result by downloading the case study.
