The Challenge
Having previously enjoyed an unmatched legacy amongst off-roading enthusiasts, Adfactors PR repositioned one of India's leading automotive brands as a refined urban vehicle on their 75th Anniversary.
The launch was live-streamed on YouTube and received over 1 million views across 13 cities. This was followed by several events, including a multi-city ‘Freedom Drive’ campaign with 45 media participants and an all-women influencer-led initiative that included 25 female influencers who test-drove the model, perfectly showcasing the new brand’s adaptability to urban audiences.
The campaign was a major success. Our efforts reverberated through incredible social media engagement with over 50,000 units sold within six months of the launch!
Adfactors PR brought home a Gold at the Fulcrum awards in the Best New Product Launch category in September, 2021. More recently, we bagged a Bronze at PR Awards India in the Consumer Launch category for the campaign.
You can read more about the campaign strategy, execution and results in the case study.
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