The Challenge
In this case study, we look at one of India’s leading arts and crafts brands and how Adfactors PR helped them increase the sales of acrylic colors with a focus on the Fluid Art technique of painting.
Building on the theme of our campaign - #AllCanArt, we organized multiple events across diverse age groups, ranging from school students to senior citizens, helping them experience Fluid Art.
With extensive media coverage from organizations like The Times of India, Hindustan Times, and others, and a comprehensive social media strategy, we managed to get extensive exposure for this campaign.
Our efforts resulted in incredible engagement on social media channels, online searches and subscribers for the brand, and a 55% increase in sales in the post-campaign period.
You can read more about our campaign strategy and the results we achieved in the case study.
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