The Challenge
In a strategic attempt to introduce its all-new, uniquely designed SUV in India, a globally-renowned auto-manufacturer joined hands with Adfactors PR. The client was keen to raise awareness through a digital amplification of the launch event and position itself as young India’s preferred choice of vehicle.
The campaign was exclusively launched on social media in collaboration with over 100 influencers across categories on Instagram and Twitter. Celebrated illustrators and doodlers sketched their imagination of the car’s modern, clever and unique design.
The brand achieved nearly 20 million impressions, reached over 15 million people, and prompted 230K brand engagements. The campaign hashtag trended on Twitter at #1 post launch as 120K unique users navigated to the brand's digital assets.
The brand successfully built an emotional connection with its target group, while the car’s unique, on-the-go design and features resonated with India’s youth.
Download this case study to explore the campaign strategy, execution, and results delivered by Adfactors PR.
