The Challenge
As businesses struggled during Covid, the footwear brand scaled up its digital presence supported by the launch of new hyper-local channels to reach a wider audience. In addition to increasing their retail footprint, they wanted to position themselves as a fashion-forward brand, offering the perfect combination of style and comfort.
Adfactors PR worked on establishing the brand’s CEO as a thought leader in their space and highlighting the brand’s resilience and spirit in taking up new initiatives during the pandemic. We focused our efforts towards bolstering its positioning as a leading fashion-forward footwear brand and inspired excitement around its plans for retail expansion via franchising.
Our integrated efforts resulted in hundreds of clips across multiple platforms and securing 100% coverage with media attention from major brands like Forbes, Financial Express, Bloomberg Quint, among many others.
You can learn more about our strategy, approach, and the results we achieved in the case study.
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