An Iconic Footwear Brand Steps into the Future with 3D OOH Campaign

The Challenge

An iconic footwear brand with a rich history stretching back to 1931, embarked on an audacious journey to redefine its brand image and captivate the imaginations of the younger generations.

With a 3D Out-of-Home billboard strategically positioned near Bengaluru’s bustling Garuda Mall, the campaign served as an immersive gateway into the realm of creativity and technology. The billboard came alive with animated sneakers bursting forth from shoeboxes, encapsulating a captivating narrative.

Fueling this transformation was not just the impressive visuals but also a strategic PR campaign, an engaging social media blitz, and a call for user-generated content. The brand’s story resonated with the masses, pulling in a readership of over 78 million and sparking organic content creation.

Download the full case study for an in-depth look at the journey and its impact.