October, 2016
Issue No. 11

From Our Desk

The month of September marked the dawn of a new era. The government formally constituted a six member Monetary Policy Committee which will decide on the Reserve bank of India’s benchmark interest rates, ending over a seven decade long tradition that vested this power with the governor. India is now among the many countries in the world where interest rates are set by a committee rather than an individual.


Emerging market consumers are not ready to discard their trusted media anytime soon

The World is moving online, of that there is no doubt; and emerging markets are no exception to this trend. Today, Brazil is Facebook’s second largest market and the second most active WhatsApp market globally. Adoption of the Internet is set to grow from 55.7 per cent in 2015 to 61.1 per cent by 2019. India’s figures are equally compelling; nearly 40 per cent of the local population is currently connected, a figure second only to China, while the number of mobile-based Internet users are expected to top 371 million by the end of the year.

©2015 Adfactors PR | Publisher: Arwa Husain, Editors: Snigdha Nair, Caroline Xavier, Design: Rohit Chowdhary and Gopal Pathak
For private circulation only