WOW Skin Science On-boards Adfactors PR to Drive Their PR Mandate

Adfactors PR has been chosen as the exclusive PR partner for WOW Skin Science, a prominent brand in the beauty, personal care, and wellness industry in India. The leading PR agency will play a pivotal role in enhancing WOW Skin Science's market positioning.

Speaking about the partnership, Vanda Ferrao, CMO of WOW Skin Science, said, “As WOW makes strides in the personal care space, the strategic expertise of Adfactors PR will be an immense asset. WOW Skin Science is a leading D2C beauty, personal care, and wellness brand that has grown on the back of innovative, insurgent products. Being able to leverage the experience and relations the Adfactors PR team brings to the table, will synergize with our vision for stupendous growth.”

WOW Skin Science is poised to drive growth in the upcoming year through expanded footprints, innovative launches, and core business development. The brand’s commitment to becoming India’s most loved beauty, personal care, and wellness brand will be further strengthened, with Adfactors PR playing a crucial role in this endeavour.

Dr. Samir Kapur, Director (North), Adfactors PR, said, “Partnering with WOW Skin Science is an exciting opportunity for us. As one of the frontrunners in the beauty, personal care, and wellness space, WOW Skin Science is poised to be the choice for discerning consumers. Adfactors PR’s strategic communication expertise is equipped to enhance the brand's reputation as a leading innovator and elevate its messaging across India.”

About Body Cupid Pvt. Ltd:

Body Cupid Pvt. Ltd is a beauty, personal care, and wellness company with innovative and efficacious products for aspiring young India. Sold across General Trade, e-commerce, and D2C platforms, the company’s products are available across the country, leveraging its manufacturing facilities and strong logistics network. Its leading ranges in skincare and haircare are rated highly on marketplaces like Amazon and Flipkart. The company has three brands – WOW Skin Science, WOW Life Science, and Body Cupid and has over 500 products across beauty, personal care & health categories.