Mumbai: Adfactors PR, India's largest independent public relations consultancy, was adjudged as the '2016 Corporate PR Agency of the Year' at The Holmes Report Global PR Summit in Miami, US, earlier this morning.
Separately, the consultancy's PR campaign for SpiceJet – Rising Like a Phoenix – was ranked in The Holmes Report's 40 best global PR campaigns of 2015-16.
The Holmes Report said on its website, "Indian powerhouse Adfactors—which, with fee income of $18m is the only firm from the sub-continent to rank in the world's top 100—is best known for its work in the corporate and financial realm, but its continued excellence in the SABRE Awards competitions this year reflect its growth into a well-rounded full-service firm capable of delivering great creativity as well as strategic counsel. That's partly the result of adding a new value—innovation—to those that established Adfactors as a market leader: freedom, transparency, integrity and respect for the individual."
Earlier in September 2016, Adfactors PR was crowned 'India Consultancy of the Year' at the SABRE Asia-Pacific Awards in Hong Kong, and 'Large Consultancy of the Year' at Fulcrum Awards (PRAXIS 2016). PRWeek too had conferred the title of 'South Asia Consultancy of the Year' to the firm in June 2016.
Significantly, this year, Adfactors PR has emerged as the most awarded independent consultancy in Asia and the third-most awarded firm in the Asia-Pac region — winning a large number of trophies and certificates of excellence for its campaigns across categories.
