Adfactors PR closes FY 2013 with a string of strategic wins

Mumbai: Adfactors PR, India's largest PR agency, closed the year ended March 2013 with a string of strategic wins from diverse sectors such as Telecom & IT, Energy, Infrastructure, Healthcare, Travel & Hospitality, Automobiles, Consulting and Financial Services.

The firm won over 15 strategic accounts, including Vodafone India, iGate, Cairn India, Essar Oil, Gujarat Gas, Goa Tourism, Rail Europe, GIFT City, Bristol-Myers Squibb, Yamaha Motors, Lamborghini India, PricewaterhouseCoopers India, Citibank, Bank of America Merrill Lynch, S&P Dow Jones Indices, and UAE Exchange.

Adfactors PR also supported some of the largest transactions in the capital markets last financial year including the initial public offerings of Bharti Infratel, CARE and PC Jeweller, the open offer of GlaxoSmithKline, and the rights offer of Network 18 Media. It also managed several other strategic projects in Public Affairs and Crisis 24x7 practices.

On the new account acquisitions, Madan Bahal, Managing Director, Adfactors PR, said, "Last year was a significant milestone in diversifying our practice and sectoral portfolio. From a largely corporate and financial communications firm, Adfactors PR evolved into a multi-specialty firm. We now have market leading practices in six key sectors."

These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year in an otherwise challenging economic environment.

He added, "This is a reflection of the growing confidence of large Indian and multi-national corporations in the firm's ability to conceptualize and execute PR campaigns that deliver a strategic advantage in the marketplace."

In the year 2013-14, the firm plans to strengthen new practice areas like Consumer, Public Affairs and Corporate Social Responsibility. Bahal noted, "We need to remain relevant and lead the curve in serving the emerging needs of businesses in these complex times."

Adfactors PR serves over 260 retained clients with staff strength of 320 consultants. The firm has its own presence in over 40 centres which include all state capitals, stock market centres and other residual markets with a strong media environment.