Arwa Husain Director

Arwa Husain is a vital member of the senior management team at Adfactors PR, serving as Director – Financial Services. The Financial Services practice is the largest within the firm and is perhaps the largest BFSI vertical under one roof at any agency in Asia.

Arwa, who joined Adfactors PR in 2006, is acknowledged for making rich personal contributions to the firm’s business growth in the financial services space. Her key responsibilities include providing strategic board-level counsel to her clients, building and managing key media relations at the editor and chief of bureau levels, and directing teams to achieve strategic goals.

Arwa’s rich portfolio includes large MNC banks, investment banks, life insurance companies, non-life insurers, and global private equity investors. She has serviced clients of all sizes and varying levels of complexity. From private equity investors that may have 2-3 transactions per annum to a life insurance company with nationwide retail distribution and potential crisis flashpoints every week, Arwa has contributed tremendously to the financial services space.

Some of her clients have received global awards for work done in corporate reputation management and campaign planning. These include reputed financial brands the likes of ICICI Bank, RBS Bank, ICICI Lombard, Xpress Money, and Aviva Life Insurance.

Arwa has over two decades of work experience. She began her career as a journalist with a leading financial daily in Mumbai, transitioning to equity research, and consequently to public relations.

She has a Master’s degree in Economics from Mumbai University and is an alumna of an executive MBA programme at Harvard University.