Restructuring

The fast-changing business and economic environment often requires companies to take corrective action in the form of restructurings. Whether the company is restructuring its business portfolio, its organization, or its financial structure, restructurings almost always involve a set of issues and concerns, often complex in nature.

These issues and concerns need to be communicated effectively and failure to do so can undermine confidence in a company's management or sometimes even create avoidable roadblocks to the restructuring initiative itself.

In India, the accelerating reforms process over the last decade has created a business environment which is quite distinct from the protectionist era or the 'license raj' as it is commonly called. The new climate has led to intensified competition and paradigm shifts in the way in which business was conducted. The economic forces are leading to consolidation in virtually all key industries and consequently corporate and financial restructurings to cope up with the new situations.

At Adfactors PR, we support a company's communication needs during a restructuring process - including media and investor relations, employee communications and corporate positioning. Over the last five years, Adfactors PR has managed several restructuring mandates including the Arvind Group, Gillette India.