Public opinion research

Critical strategic decisions cannot be arrived upon without having access to objective information. Analysis of public opinion regarding an issue or project using market research is the only reliable route to ascertain the truth which may be contrary to the claims of a vocal minority of interest groups.

At Adfactors PR, we design and commission public opinion and opinion leader research that helps strengthen our client’s case or help assist in the formulation of an objective communications response. Our research capabilities help deliver research results on a national basis covering up to 60 to 70 cities within days so that clients have timely intelligence they need to support their issues.