Travel hospitality & leisure (THL)
Growth in the Indian travel industry today outstrips the country’s robust GDP growth.
The sector is expected to witness a compounded annual growth rate of 20% well up to 2020, making it one of the most exciting growth stories in the world of travel. With a whopping 740 million travellers, the domestic tourism market is growing at 20% per annum. Outbound travel is growing at an estimated 26 % per annum.
There are several interesting aspects to the Indian travel and tourism growth story. Firstly, the Indian traveller is exploring exotic, unheard-of adventure destinations. Secondly, the market is not limited to the top ten metros and cities: experts estimate that a phenomenal 30% of outbound travellers will come from Tier II & III markets like Rajkot, Indore, Kolhapur, Ludhiana, to name a few.
Our new Travel, Hospitality & Leisure Practice (THL) is designed to help you compete effectively in this large, diverse and complex market. Here are three reasons why our offering is unique. One, our consultants bring unmatched domain expertise to the table. Two, we offer a full service package including media relations, consumer and trade communications, financial and crisis communications, as well as social media support. Three, our strong media relations and national reach ensure enhanced media visibility beyond typical PR programmes.
Within a short span, we have earned the trust of over ten clients from the sector. Our roster of clients now includes India’s leading airline, three leading travel agencies, Travel Agents Association of India (TAAI), an international tourism board, India’s largest adventure park, the trendiest hotel in India, a leading international rail company and a foreign destination marketing mandate.