In the last few years, India has emerged as one of the most rapidly growing economies in the world. The financial services sector has grown by leaps and bounds, becoming more diverse and technologically advanced. The banking industry specifically, is expected to grow by 20 per cent a year.
It is no surprise then, that banking and financial services constitute the single largest practice at Adfactors PR.
Our robust financial services practice is rooted in multiple competencies.
First, expertise and experience. Almost all our consultants are drawn from the sector or from financial media. They bring to the table an understanding of the complexities of this business, combined with the communications skills and relationships to deliver strategic programmes.
Second, we are able to offer a national footprint for media outreach programmes. This is especially useful for banking and financial services firms that are looking at Tier-II, Tier-III and rural markets for sustained growth. Additionally, this capability helps in managing crisis situations at the local level, before they escalate to a regional or national level.
Third, since we manage such a large body of work we have active and strong relationships with virtually every media vehicle with an interest in the BFSI sector. These relationships are a critical factor in delivering successful PR programs.
We offer the complete range of services, including reputation management, consumer communications, investor relations and crisis communications.
We serve over 60 retained clients which includes some of the largest banks and financial institutions, both Indian and multi-national. We represent leaders across every single segment of the financial services sector: banking, insurance, asset management, brokerages, stock and commodity exchanges, private equity, realty funds, NBFCs, micro finance and development finance institutions.