Companies often dilute value by going public without adequate preparation from a communication stand-point.

Adfactors PR offers a communication program called IPO Nurture™, that helps prepare a company to go public and optimize the value from the IPO process.

We start working early, alongside advisors and Private Equity investors. The program includes raising the company's profile, building a distinct corporate identity, preparing the promoters and management team to face the challenges of media, investor and public scrutiny.

Another key element of the program is effectively positioning the company amongst diverse opinion influencer groups like media, stock brokers, analysts and personal finance advisors.