Media skills training
In a complex, activist media environment, companies and their managements are under constant scrutiny. The ability to effectively engage the media, is thus a critical skill required for every CEO and CXO.
Building and protecting corporate reputation requires consistent and effective communication skills from business leaders. While these skills are useful in the regular conduct of the business, they are invaluable in crisis situations. We prepare client teams to effectively engage critical stakeholders, both external and internal.
The media skills training involves formulating and articulating key messages, developing Q&As and simulating customized, complex scenarios.
When required, we provide rigorous media skills training to business leaders by simulating real life media conference situations.
Other than the CEO/CXOs the participating groups can be site management, crisis management, product management and financial management teams.