Does your company have an understanding of issues of public concern related to your business or sector? Do you have an issues management program that addresses and manages such issues that can impact your company's future?
Issues management is a discipline of dealing with challenges linked to areas of importance to public and public policy. Proactive issues management strategies can include a wide range of activities and stakeholders for being an effective participant in the debate and its outcomes. The activities can include media relations, political contact, relationships with NGOs, think-tanks and extra governmental organizations.
Issues management may involve campaigns for ethical manufacturing, environmental responsibility or the company's conduct with its employees and communities.
At Adfactors PR, we help businesses and trade bodies identify emerging issues as well as develop communication strategies to address these issues.