Credible reputations are built over time and require careful planning and sustained work.
However, reputation risks have multiplied many-fold and society in general suffers from a trust deficit.
Recent global events have resulted in increased public, government and media scrutiny combined with stakeholder activism from multiple quarters. The internet has added a new dimension to reputation risks and their management.
Companies now need to work harder to nurture and protect their reputation as well as differentiate themselves from peers based on their own unique vision, values, strengths and strategies.
At Adfactors PR, we develop structured communication programs to manage your company’s reputation. We also identify and advise companies on behaviour that can impact their reputation.