Roger Darashah (47) brings close to 23 years of international communications experience with stints in the UK, France, Spain, India and Brazil. He is part of the senior management team at Adfactors PR, working in the capacity of Chief Operating Officer.
During his illustrious career, he has served in leadership roles at Weber Shandwick (Grenoble, France), Hotwire PR (Paris), and Edelman (Spain, India and Brazil). In India, he served as Director for Rediffusion/Edelman managing the Tata Group mandate in India during 2012-15. Most recently, he worked with Edelman as Executive Vice-President - Technology & Global Business Director in Brazil.
As Chief Operating Officer, Roger ensures consistent and industry-leading levels of service across all client relationships. He also oversees delivery of insight-based campaigns that drive results and support clients' business objectives. In addition, he supports the firm's globalisation initiatives – scale operations internationally as well as bringing in an international, best-practice approach to all aspects of client service in India.