Dattu Hegde takes over as Senior Group Head of the Infrastructure and Realty vertical

Adfactors PR welcomes on board Dattu V. Hegde, a veteran communications professional. Dattu, as he is popularly known, heads the realty & infrastructure vertical. He has a rich background with some 28 years in business research, journalism and public relations.

“I am happy to be a part of the Adfactors PR team,” says Dattu.

“It is the fastest growing PR agency in India and the growth opportunity available here is immense.”

“Dattu brings with him a rich repertoire of journalistic as well as PR experience to the Adfactors PR team,” said Madan Bahal, Managing Director. “We hope to deliver an enhanced level of service quality to our clients in the infrastructure and realty vertical by leveraging his strengths”.

A Masters in Economics, Dattu has 20 years’ experience in journalism, having worked with reputed organisations such as the Press Trust of India, Deccan Herald and The Economic Times. He was assistant editor at The Economic Times before he took the plunge into public relations. Between 2000 and 2008, Dattu held senior positions in two PR consultancies – Sampark and Concept.