Crisis Preparedness

Corporations are vulnerable to a crisis which can hurt its business, damage consumer, investor and employee confidence and in the worst cases, even threaten the very existence of the company. The actions of a modern-day corporation are also subject to intense scrutiny from a variety of interest groups and the media.

Corporate crisis can be precipitated by a variety of situations including product defects or contamination as the recent cases in India involving mineral water, cola and chocolates brands have amply demonstrated. These crises have had crippling effects on brand reputations and consumer confidence.

Crises can also result from disputes in industrial relations, accidents, takeover bids, boardroom battles and family separations, litigation, government investigations or force majeure disasters.

The best strategy is to be prepared for potential crisis situations. We work with our clients to assess their vulnerability to different kids of crises, and their readiness to deal with the crisis. We assist in creating crisis communication plans and procedures, and create a crisis team to direct emergency response. We also provide crisis communications training for identified client executives using crisis simulation techniques.

Such preparedness can strengthen a company’s defences and minimise the damage when a crisis does actually occur. At Adfactors PR, we also advise on and implement monitoring mechanisms that provide clients with early warning with regard to specific issues with crisis potential. These programs can help a company pre-empt or diffuse crisis issues before they escalate.