Many historians regard Indian society as the oldest living civilization in the world. Indian traditions are believed to date back to 8000 BC. Today, we are an eclectic mix of age-old customs and contemporary living. 

More than 50% of the country's population is below the age of 25. At the same time, 70% of India is rural. As a result, our society doesn't evolve in the same manner. Each section has its own beliefs, aspirations and lifestyle.

Ours is a society filled with surprises. Analyse the social fabric of India before analysing business opportunities!